.Whether you are a marketing manager, a brand manager, or an entrepreneur, understanding how to sell online in B2B or B2C is crucial to the success of your business. sell-physical-products-online-tip-of-iceberg-Facile-Web-Marketing-Nicola-Onida-SEO-copywriter-and-digital-marketing When we talk about selling online, a universe of possibilities opens up that goes far beyond the simple transaction of physical products . In today’s digital age, online retail encompasses a surprisingly wide range of offerings, ranging from tangible products to the most diverse services . Selling products online is the most traditional form, but it is only the tip of the iceberg.
From small artisanal items sold on Etsy
Large distribution chains on Amazon, e-commerce of products covers every sector and market segment. But there’s more. The online environment lends itself equally effectively to the sale of services. This includes professional consultancy, training courses, graphic design services, software a financial advisor might use LinkedIn to share articles that Telegram Number Database showcase its industry expertise. The Difference Between Selling Online and Marketing Online Selling online directly involves the process of offering and transferring products or services to consumers through digital platforms. Online marketing, on the other hand, focuses on how to draw attention to these products or services and persuade potential customers to make a purchase. It’s a fundamental distinction
Digital offers unparalleled tools to reach and engage
Once you have chosen the product (or service) to sell on the web , the next step is to understand who you want to reach. Who are your ideal customers? Conducting in-depth market research will help you understand the needs and preferences of your target audience. sell-online-preliminary-market-analysis-Facile-Web-Marketing-Nicola-Onida-SEO-copywriter-and-digital-marketing Don’t neglect analyzing your competitors ; look at what they are Buy Leads doing well and where they could improve. This can provide you with valuable insights into differentiating yourself and occupying a specific niche in the market. In this regard, I recommend you read my in-depth study : Marketing Plan: the most important and underestimated thing in corporate communication Remember, selling online is not exclusive to companies that offer physical products.