Email marketing remains a powerful tool for businesses to reach and engage with their target audience. However, to maximize their effectiveness, marketing campaigns must be continually optimized. A/B testing is a proven method for comparing different versions of an email to determine the most effective elements. Learn more about A/B […]
1. Understand the GDPR The General Data Protection Regulation (GDPR) is an EU law that sets strict standards for the collection, use and storage of personal data. It applies to any organization that processes personal data of EU residents, regardless of where the organization is located. 2. Key GDPR […]
1. Authenticity and Reputation of the Sender: SPF and DKIM:Make sure your domain name has Sender Policy Framework (SPF) and Domain Key Identified Mail (DKIM) records configured correctly. These logs verify the authenticity of your email and prevent it from being marked as spam. DMARC:Implement Domain-Based Message Authentication, Reporting, and […]
Before you start crafting your call to action (CTA), it’s essential to understand your target audience. What are their needs, wants and pain points? By understanding your audience, you can tailor your CTA to resonate with them on a personal level. 2. Use strong, action-oriented language. Your CTA should be […]
Before you start sending emails, it’s essential to understand your audience’s preferences. This includes how often they like it, the type of content they find valuable, and the best time to contact them. You can do this through surveys, analytics, and customer feedback. 2. Segment your email list Segmenting your […]
