As every year, new trends in Digital Marketing are gaining ground and many of them are here to stay. So, as we know that in this new year you want to achieve all your goals, we will talk about the trends that you cannot miss and that you should know about now. So this time our topic will be Paid Media and we will see 5 of its strategies or tips to develop it in the best way.
If you are not very familiar with the topic. Of its meaning so that you have an idea of what we are going to talk about later.
we will give you a brief description
Paid Media
What is Paid Media?
Paid media is media where you pay to place your ads. This includes channels such as newspapers, magazines. Television, radio, outdoor advertising or direct mail. But also new media such as blogs, websites or text messages.
In short, paid media means paying to promote our products or services through a third party medium. It is a fundamental part of digital marketing strategies. Therefore, in the process of promoting any product or service, it is necessary to define and overseas data develop strategies that include actions in Earned Media , Owned Media and Paid Media. As a simple fact, Twitter and LinkedIn offer advertising that can increase your business sales, and we can also mention here the payment of influencers as a way to gain exposure.
social networks such as Facebook
Top 5 paid media strategies:
According to the 3AW agency, these tips are useful when investing resources intelligently to make a brand or company competitive in the digital field.
Choose the ideal Buyer persona:
Identifying our ideal buyer can be achieved, on the one hand, by looking at data and sales history, or by creating it from scratch. It is recommended that, at first, and then use the data based on the buyer personas created to find our target more easily.
we create one or more buyer personas
Have good SMART goals:
The term Smart in this case, according to its acronym, translates as: Specific, Measurable, Achievable, Relevant and Timely. Setting objectives based on these bgb directory characteristics will allow us to develop our campaign in an orderly manner and measure performance systematically.
Channel your efforts:
Diversify channels and media by asking yourself where you want to be seen, this is key to reaching your target audience . Although there are platforms that are a priori more profitable, many brands are choosing to carry out paid campaigns on TikTok or Instagram, capture the attention of the elusive Generation Z.
where the short video format helps
Prospecting and Retargeting :
As part of programmatic advertising, prospecting helps to attract potential customers by placing ads on third-party websites. Meanwhile, retargeting makes ads appear on other websites to users who have previously visited our website. The correct placement of ads in is top of mind for online shoppers at all times.
both campaigns will ensure that our brand
Perfect balance between Paid Media and Organic Media:
While organic growth requires a lot of effort and time, paid traffic is more direct, but more expensive. Therefore, it is preferable to first generate quality it’s webinar time: community is in the air content organically so that the paid campaign generates trust in your target audience, that is, to find the right balance so that they feed off each other.