Building readership loyalty is far from being a smooth ride. Every day, a blog must constantly innovate and attract attention in order to hope to seduce its visitors. Unfortunately, this is not always the case for some. Indeed, many articles today pile up “reading obstacles”.
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To make a place in the blogosphere where competition is becoming increasingly tough, it is important to know why some articles fail to retain Internet users. Find in this post the main reasons as well as the solutions to retain readers.
Your texts are boring!
Innovate in your content so as not algemene versus algemene to bore your readership! On many blogs or SME sites, some texts are so monotonous that they would drive visitors away in an instant. If you want to bring some “pep”, there is no need to turn to humor or storytelling in every line of the article. A simple touch of originality is enough to keep your readers in suspense.
→ The antidote? Stand out with original texts or call on a web writing agency .
You write endless sentences!
Short is better than long! Long au cell numbers sentences are intolerable, especially in the field of web writing. In a blog article, the goal is not to show off your erudition, but to convey simple and precise information. Beyond 25 words, a sentence requires more attention from the reader.
→ The antidote? Write short sentences to better convey your message and make reading more fluid.
NEED A QUOTE?
Also read: How to use AI to write content in the voice of the brand?
You’re not getting straight to the point!
Some “pen writers” beat around the bush and write several paragraphs before getting to the point, for two reasons: either they have a word quota to reach and resort to fillers, or they do not know the basics of web writing . An Internet user will never have the time to read hundreds, or even thousands, of words before finding the answer to their questions.
→ The antidote? Use punctuation, organize your article into a hierarchy, and opt for the inverted pyramid concept (put the most important information at the beginning of the sentence).
