Let’s take the example of the Boho Chic brand. Ideally, the models wearing their clothes should pose outdoors, in a natural setting, in order to convey a fun and relaxed image. The photos should reflect the brand’s strong and eclectic personality, with bright and earthy colors.
“You need product photos, but also middle east mobile number list lifestyle photos so that consumers can relate and think, ‘This is what this piece of jewelry would look like on me,’” says Camille Ouellette, founder of Camillette . “I also try to use models with different skin tones and body shapes to represent different types of people.”
“You need product photos, but also lifestyle photos so that consumers can relate and say, ‘This is what this piece of jewelry would look like on me.’”
Make the purchasing process easier
Customers are in a hurry, so you need to do everything you can to simplify the purchasing process for them. Start by reducing the number of fields to fill out, eliminating unnecessary steps, and displaying the order summary on the checkout page. Offer as many payment methods as possible, because every consumer has their own preferences when it comes to online payments.
Ideally, use a system like Shop Pay to allow your customers to complete the payment in one click. A study , conducted by one introductin to global internet data charges of the three largest consulting firms in the world, shows that Shop Pay boosts conversions by up to 50% compared to guest checkout , and outperforms other expedited checkouts by at least 10%.
You also need to make sure your product pages are clear and user-friendly. Place your CTA buttons prominently, add zoom or pan functionality to your images, and display shipping costs in the price section of the page. Sometimes, all it takes is a good browsing experience to attract and convert customers.
Find ways to cut costs
Cutting costs is a quick and easy way to improve your small business’s financial situation. Analyze your expenses and identify areas where you could cut costs. Accounting software like Wave can help you categorize your expenses to see how you’re spending your capital.
You may be able to save money by canceling unnecessary subscriptions, sharing or renting a workspace, or buying used b2c fax equipment. Running an online store ? Try finding a wholesaler to reduce your overheads. Marketplaces like Faire have made it easy for small businesses to find suppliers.
Every dollar counts when you’re a small business, so don’t hesitate to cut or adjust certain expenses to have more cash flow and clean up your finances.
Stay up to date with the latest marketing trends
Your business won’t grow if no one knows about it. That’s why you’ll need to run a few marketing campaigns to get your name out there. Stay up-to-date with the latest marketing trends to create campaigns that engage your target audience.
There are several ways to keep up with the latest marketing advancements:
