If not, it’s time to start. Using a variety of formats helps you extract more value from your content and improves your overall ROI. It also helps you stand out in the highly competitive online space. According to research, most brands used at least 7 different types of content in 2021.
In this article, we’ll look at the main content marketing formats. You’ll learn how each of them can help your brand, and you’ll learn how to effectively implement them into your business’s marketing strategy.
Key points
- Blogs increase the number of indexed pages by over 400% and increase the number of visitors and site views.
- By the end of this year, video content will account for 82% of all online traffic.
- Case studies are a powerful form of social proof because they demonstrate real results.
- Interactive content is a differentiator – it stands out from the vast number of static formats offered by brands.
- On social media, people share infographics 3 times more often than any other type of content.
- Ebooks and whitepapers are popular types of content used for lead generation.
- User-generated content is created by brand ambassadors – customers, employees and influencers.
Why Use Different Types of Content Marketing?
Content marketing is about driving traffic to your website with engaging and valuable content. The vast number of formats expands your brand’s reach and caters to even the most specific audience preferences. You have the ability to distribute content across multiple channels and reach different segments of your target customers.
This approach also makes it possible to always share information in the most optimal way. For example, a large list of statistics is better perceived in a visual infographic, a client’s success story becomes more understandable thanks to a video interview, and a blog post is easier to share on social media.
In short, by using different content formats, you expand your opportunities to connect with your potential audience, which europe cell phone number list helps increase sales and revenue for your business.
According to Qualtrics, 93% of buyers konprann peyizaj peman yo look for online reviews or other forms of social proof before purchasing a product. Case studies are a powerful way to provide this confidence to your audience because they highlight your customers’ success stories.
This format not only demonstrates the brand’s value through real examples, but also includes real customer reviews, which increases trust in the company.
Good news: according to statistics, 83% of consumers are ready to share positive experiences with a brand. In other words, to create a portfolio, you just need to contact satisfied customers. The main rules for writing cases:
- mentioning successful cases of working with clients from different audience segments;
- focusing on the problem solved or the need satisfied;
- providing clear, measurable by lists results in the form of numbers or statistics;
- adding quotes and real reviews from your customers.
Interactive content
Interactive content stands out from the vast amount of static content that already exists on the internet. It gives potential customers the opportunity to directly interact with your brand before they decide to make a purchase. This includes quizzes, surveys, games, interactive maps or infographics, polls, and calculators.
As with video, many people mistakenly believe that creating interactive content is difficult. In fact, it’s not – it’s everywhere on the internet. Chances are, you use interactive content all the time without even thinking about it: for example, taking Twitter polls, using monthly payment calculators, filling out customer feedback forms, etc.
Most modern CMS, social media, and email marketing platforms have built-in tools for creating interactive content. They don’t require coding or any technical experience. Smart brands also use interactive content to attract potential customers (by collecting contact information) and to continually refine their strategy and offerings (by analyzing the information users share during interactions).
