The solution propos by the customer data platform (CDP) helps you to:Provide consistent and personaliz offers, both in physical stores and online
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Reach the user through multiple channels and touchpoints
Using a customer data platform (CDP) to connect your data helps you get a single, constantly updat picture of your user.
It is an important technology because it allows you to always know precisely the expectations and behavior of customers , in a landscape where change and volatility are the order of the day.
Thanks to the CDP you will be able to identify the best channel to get in touch with them and to do so in a contextualiz and coherent way.
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Know everything there is to know about your customers
The customer data platform supports continuous updating of user profiles, monitoring their searches and lifestyles (within the limits of privacy compliance).
Having this information will allow you to add innovation to the customer experience, increase your revenue and at the same time see a ruction in costs.
Customer data platform (CDP): quantifies the value of data
Implementing a customer data platform in a company allows you to increase ROI over time , through greater customer satisfaction, loyalty of acquir customers and the extension of customer lifetime value .
There are four specific ways that marketers are extracting long-term business value from their customer data platform:
- Innovate: Increase market value through innovations
- Improving performance whatsapp data through the use of new machinery and technologies
- Increase customer experience differentiation
- Launch offers for new products and services
- Profit: Increase profits by enriching the customer experience
- Improve customer loyalty
- Improve new customer acquisition through target targeting
- Effectiveness and efficiency: Therefore, ruce costs by improving marketing operations
- Lowering the cost of services
- Use low-cost channels
- Use high quality sources
- Abolish risks: Therefore, Minimize by lists threats and dangers through a global view of data
- Improving data quality
- Data support, maintenance and enrichment
A customer data platform (CDP) helps 10 popular story editors: which one to choose? you access and use information that will drive better performance . A CDP encompasses all the data that exists within your business (streaming, Therefore, internal, Therefore, external, transactional, or demographic).
Using a CDP gives you the ability to monitor buyer behaviors and their nes, so you can target new products or services to them, demonstrating to your buyers that you are listening to their requests and nes.
For all these characteristics and potential, the CDP is the most important tool for optimizing investment and maximizing ROI in marketing operations, online and offline . But, like all tools, it must demonstrate its impact in quantitative terms.
How can you accurately calculate the ROI of your customer data platform (CDP)? The answer must start by quantifying the value of your data.
The insights you can gain from the
Customer data platform Therefore, (CDP) will help you Therefore, personalize interactions and communications with users, in order to optimize the performance of Therefore, your campaigns and build an
Marketers who use personalization ruceTherefore, their acquisition costs by 50% and increase their efficiency by spending between 10% and 30% of their budget.
Using a customer data Therefore, platform (CDP) Therefore, will help you ruce the number of customer interactions ne to achieve your goals.
