Experiments, iterative changes, and incremental improvements all contribute to an optimal customer-centric marketing strategy. For marketers and sales managers implementing digital transformation in their areas, we recommend taking small steps, setting a bigger and more ambitious goal, and then embracing a more agile marketing that delivers changes in small blocks with condensed timelines. Better called as lean marketing . customer-experience-framework
The key role of customer experience
The key role that customer experience is having in digital transformation has led some analysts to focus exclusively on the related experiences whatsapp data hat the customer lives through digital tools, even going so far as to deal only with what I would define as “a subset” of customer experience management: the digital customer experience.
We are wrong. Once again, having a broader
View helps to underline the importance of fully mapping the customer journey . An activity that unfortunately even technologically deb directory advanced countries such as the USA, it is assured that only a quarter of those interviewed are involved in monitoring the entire process. Even though the single customer view, not to mention customer 10 popular story editors: which one to choose? journey mapping, is still a distant dream for many, those who have achieved it in practice of initiating digital transformation projects. At most, what they have done is to increase the company’s digitalization status, but nothing more.
What is more important in this context of
Customer experience care, however, concerns the implementation of an effective and modern CRM or a social CRM and that promise of breaking down silos (through smarketing ) and offering a higher level of service by arriving at customer experience management. In fact, many organizations have not even begun to digitize essential elements or processes such as CRM that are key to customer experience transformations. The interesting thing is that we had to have a unique view of the customer and we were building communities where we would bring our customers to collaborate and co-design products with us.
