With the return to constitutional order, operators’ confidence in Madagascar is starting to return. After a few years of uncertainty, the outsourcing sector towards the big island is reorganizing. Among its direct competitors in terms of BPO, Mauritius feels particularly concerned by this unexpected awakening. This neighboring island is especially wary since in terms of price, the red island would be much more attractive. Zoom on the giant of outsourcing in the Indian Ocean .
Economic recovery for Madagascar
After elections that took place without a hitch, Madagascar is returning to serenity. The country of “moramora” immediately launched phone number library its call for foreign investors. As a reminder, after textiles, outsourcing was one of the growth sectors in the country before the transition. Now, it’s time for recovery. The main BPO players on site have immediately found their bearings. You only have to go to the recruitment sites to see how much the outsourcing sector is in demand for labor.
The awakening of the outsourcing sector
Recently, the web industry fair was held in the capital. This large gathering, dubbed “The Web industry” by its initiators, saw the participation of the main BPO operators present on the island.
The organizers estimate that there are 70 companies under Malagasy law dedicated to web professions. They are active in the fields of content writing and moderation, remote assistance, web design and 3D animation.
If we can draw up a balance sheet of this major meeting: it is that the players in outsourcing are confident.
Outsourcing in Tananarive: cheaper and more qualified
A sign of an economy in full efika seo malantaŭ ĉiu sukcesa komerco estas restructuring, the relatively low rate of the Ariary remains a great asset for outsourcing companies present on the big island. At the same time, the local workforce has acquired a respectable level of qualification. French, without being a mother tongue, remains the language of school, work, administration and the media. At this point, the country is even ahead of the Maghreb and Central Europe .
Mauritius in the sights?
BPO providers in Mauritius feel ar numbers particularly targeted by this resumption of activity. Once the veil of uncertainty and bad publicity on Madagascar has been lifted, the big neighbor becomes attractive again. Port-Louis has especially to fear in terms of pricing. Indeed, the key rate of 4.65% applicable to Mauritius does not leave much margin for customers. The too strong rupee loses out to the generous Malagasy Ariary.
A few years ago, Mauritius was the preferred outsourcing destination for French-speaking and English-speaking clients. The small island has bitterly experienced a wave of relocation. We still remember all those French platforms that packed up and left overnight. It finds itself once again facing another major threat: Madagascar and its hundreds of thousands of young French-speaking people looking for jobs.
