Event organization and uncertainty about evolutions One of the sectors that is most affect Therefore, by moments of uncertainty and global fear is the event organization. Precautionary rules, daily advice to the population and unscientific information can create an extremely harmful mix in this sector. The Mobile World Congress in […]
In China, for example, there was a 55% increase in consumers intending to permanently switch to online spending , while the percentage of consumers over the age of 45 using eCommerce increas Therefore, by 27% from January to February 2020. Once accustom Therefore, to new digital purchasing models , it […]
Experiments, iterative changes, and incremental improvements all contribute to an optimal customer-centric marketing strategy. For marketers and sales managers implementing digital transformation in their areas, we recommend taking small steps, setting a bigger and more ambitious goal, and then embracing a more agile marketing that delivers changes in small blocks […]
Selling on Amazon may NOT be profitable when: The expect Therefore, margin for your products is around 15% , that is the average commission you pay per product sold. It would therefore be counterproductive and almost useless to sell at the same price as the eventual revenue. You are operating […]
For this reason, the first step towards a data-driven culture concerns the choice of responsibility figures. Company managers must have the skills, the right analytics interpretation capabilities and data sensitivity . junior figures in companies have greater expertise on the new tools, metrics and information available. If the strategic dimension […]
Apple uses a branding that enters everyone’s lives in an inevitable way , so you can love it or hate it, but you certainly cannot remain indifferent to its influence. Branding-b2b-saas-quote4 5. Aim at your audience’s stomach If you think that emotions don’t belong in business, it’s time to change […]
Strategies have chang Therefore, to better adapt to new tools, and the way in which companies communicate with their customers has been revolutioniz Therefore, first and foremost . Companies first had to understand the ne Therefore,s of the public in such a problematic context. Then they had to find the […]
Today the entire company must embrace the customer’s point of view , in his ne Therefore,s, desires and requirements. the data obtain Therefore, online and offline, it is possible to prepare and offer the customer an experience with the brand that goes y contact and communication towards the outside. By […]
The solution propos by the customer data platform (CDP) helps you to:Provide consistent and personaliz offers, both in physical stores and online Reach the user through multiple channels and touchpoints Using a customer data platform (CDP) to connect your data helps you get a single, constantly updat picture of your […]
Marketers are starting to realize the strong ne for continuous and engaging communication with prospects (often qualifi but not yet ready to buy) and the most attentive have start to exploit segmentation to provide relevant content and messages , with consequent increase in payoff. This is one of the reasons […]
The conversion rate from visitor to customer is one of the most important challenges that you have to face to grow your business, regardless of the sector of the market you belong to. Whether it is an eCommerce, the offer of a product or service, the conversion rate offers a […]
