In any unclear situation – read. Of course, we are not talking about inscriptions on fences, but about useful books for Internet marketers.
Here are the top books that will help
you improve your digital skills. These publications will be useful for both beginners and practicing Internet marketers, managers and advertisers.
“Contextual Advertising That Works: The Google AdWords Bible” by Perry Marshall and Brian Todd
A top guide to contextual advertising from two leading business analytics gurus, Marshall and Todd. Here, everything from the history of Google Adwords to tips on generating keywords, launching video ads and advertising in mobile library shop applications. It will be useful for Internet marketers, employees of advertising and digital agencies, as well as entrepreneurs. Everyone wants to make money on the Internet, but how to do it correctly and with the least cost, you can read in this book.
The ads that get record clicks are never the flashiest, most outlandish, or most brilliantly crafted. Never. They just say the right thing at the right time to the right people.
“Hacking Marketing” by Phil Barden
If you haven’t read it yet, now is the time. This bestseller is about why and how people actually buy. The author tells what happens in a person’s mind when he makes a decision, and also about which buttons you should press slightly so that people want to buy only from you. No magic – just science!
“SEO – The Art of Website Promotion” by Stefan Spencer, Eric Enge, Rand Fishkin, Jesse Stricchiola
If you need a desktop textbook on search engine marketing, here it is. This super-useful book was written by gurus in the field of SEO promotion. Successful and practicing specialists told how to create websites and SEO content, how to analyze the effectiveness of tools and even how to select competent personnel. The concentration of life hacks in this book is simply off the charts. It will be interesting to read for both beginners and practicing specialists in the field of search engine optimization.
Blue Ocean Strategy by Chan Kim, Renee Mauborgne
“Blue Ocean Strategy” is a world bestseller that has been translated into 43 languages. In their book, the authors introduce the concepts digital marketing agency in florida of a red ocean – a competitive market and a blue ocean – a market without direct competition. The authors of the book suggest going beyond this world and coming up with something completely different. A new and fresh idea will become a blue ocean, and business will begin to flourish.
“Contagious: The Psychology of Word of Mouth” by Jonah Berger
Why do we talk about some products by lists more than others? Why do certain stories and rumors spread like wildfire? And what makes online content go viral? The author of this book talks about the phenomenon of word of mouth and shares principles that make information “contagious.”
Give people a chance to feel special when they talk about your products and ideas. There are three ways to do this: 1) find your own unique selling point, 2) use game mechanics, and 3) make people feel like insiders in on the secret.
Berger offers a set of concrete, practical techniques for creating messages or advertising that people will willingly share. Whatever you do, this book will help you get your product or idea talked about.
