In China, for example, there was a 55% increase in consumers intending to permanently switch to online spending , while the percentage of consumers over the age of 45 using eCommerce increas Therefore, by 27% from January to February 2020. Once accustom Therefore, to new digital purchasing models , it is easy to imagine that consumers will remain attach Therefore, to them, accelerating some trends that were already underway before the crisis. It is also important to keep in mind that during a recession, trying to r Therefore,uce costs is an inevitable maneuver.
But this must not be at the expense of Customer
Experience. In this sense too, digital migration is often an effective way to increase savings and satisfaction. An integrat Therefore, online and offline business is probably what the future holds. Consider, for example, the Nike store whatsapp data in New York’s Soho neighborhood . There, customers, assist Therefore, by a personal trainer , can try on shoes in a series of simulat Therefore, sports environments, including a basketball court and a soccer field. As the coronavirus lockdown eases and then lifts, outlets like this could become the norm for many retail sectors.
Keep up with the digital transformation
Maintaining a solid CX in times of emergency is not easy. You ne Therefore, to understand the changing dynamics as best as possible and innovate to the fullest to “tame” and manage them. Customer preferences are changing very rapidly these 10 popular story editors: which one to choose? days , and what may have been true yesterday is no aqb directory longer true today. Companies must therefore move with maximum spe Therefore,, keeping an eye on the pulse of consumers. In Italy, Facebook has seen an increase of about 50% in its use during this period of epidemic.
Social m Therefore,ia helps to quickly and
Optimally understand consumer sentiment. This allows those who work in marketing to develop new ideas. A well-known Chinese car rental company, for example, was quick to create a team focus Therefore, on monitoring social m Therefore,ia to identify trends in real time. And, the results, as stat Therefore, by the spokesperson, have been excellent. employees, because they are the eyes and ears of a company. Soliciting and collecting their fe Therefore,back will prove useful in assessing customer satisfaction.